Savrul, MesutKilic, Cuneyt2025-01-272025-01-2720111877-0428https://doi.org/10.1016/j.sbspro.2011.09.055https://hdl.handle.net/20.500.12428/280257th International Strategic Management Conference -- JUN 30-JUL 02, 2011 -- Paris, FRANCEGlobalization leads to a change in virtually everything related to politics, culture and economy. As globalization changed the world, the structure of the globalization concept itself evolved too. Globalization of demographic and socio-economic factors and increasing level of consciousness of consumers led to a structural change in the economy towards industry based old economy to a new economy. The new economy is a knowledge based economy in which e-commerce is a dynamic factor. The Global Financial Crisis, influencing the world since 2007, had negative effects on global trade by causing contradiction in demand of almost all countries, particularly USA and EU. Being a key driver for productivity, competitiveness and thus economic recovery from the crises, e-commerce is thought to help to the enterprises in their efforts to reduce the negative effects of the crisis by increasing their market share, providing price advantages and improving their competitiveness. The study investigates the relation between the weight the enterprises in EU countries gave to e-commerce and their economic performance during the recovery period. The results of the study show that trade volumes and turnover values of the EU members shrank in 2007-2009, while turnover values of e-commerce has been increasing. Also it has been found that e-commerce is more stable than traditional trade in most of the EU members. (C) 2011 Published by Elsevier Ltd. Selection and/or peer-review under responsibility 7th International Strategic Management Conferenceeninfo:eu-repo/semantics/openAccessGlobalizatione-commercefinancial recessioneconomic crisisConference Object2410.1016/j.sbspro.2011.09.055N/AWOS:0002996174000222-s2.0-81055122767N/A