Eroğlu, FilizKocatürk, Ebru Bilgen2025-01-272025-01-2720201304-53182147-9771https://doi.org/10.35408/comuybd.692725https://search.trdizin.gov.tr/tr/yayin/detay/426662https://hdl.handle.net/20.500.12428/16673The study aims to expand understanding of compulsive buying behavior literatureby examining the role of materialism and money attitudes on online compulsivebuying behavior. A causal study using regression analysis was employed. Employingjudgement sampling, e-mail questionnaires were sent to 1000 university-graduated,over 22-years-old participants who live in Istanbul over two-weeks period by aresearch company and a total of 601 valid and complete responses were received. Allthree dimensions, particularly happiness, of materialism have significantly influenceon online compulsive buying. However, dimensions of attitudes towards money,except power, do not have influence on online compulsive buying. Moreover, powerhas a negative influence on online compulsive buying. This research fills a gap inonline compulsive buying literature which is related to monetary and material issuessuggesting future insights in the light of several future trends like the digital age, postmaterialism and massive internet usageeninfo:eu-repo/semantics/openAccessİşletmeArticle183888791110.35408/comuybd.692725426662