Fashion or Tourism? A Conceptual review of fashion tourism in Turkey

Fashion is viewed as one of the developing creative industries in the world. Fashion tourism, which emerges from the combination of the fashion and tourism sectors that hold a significant place in Turkey's economy, is a developing type of tourism. Fashion tourism is a travel experience for those who aspire to learn about the culture and traditional fabrics of a destination, as well as witness its design processes, through visiting destinations during fashion events. Cities like Paris, New York, and Milan, generally referred to as fashion capitals, host various fashion events every year. In addition to these cities, Istanbul also organizes a fashion week. The positive image associated with fashion capital significantly influences tourists visiting the city. The aim of this study is to examine the development of fashion tourism within the scope of fashion events both globally and in Turkey. Thus, it aims to contribute to the literature on fashion tourism. The research findings indicate that tourists who travel for fashion events tend to spend more money than other tourist groups and engage in cultural and historical explorations of the city. This type of tourism positively contributes to the economy through tourist spending on accommodation, food, and transportation. The study concludes that Turkey, particularly Istanbul, has the potential to become a global fashion center by leveraging its rich cultural heritage, unique fabrics, and by creating unique, branded designs. Achieving this will require multifaceted support from private and public organizations, foundations, and investors.